Thursday, 19 November 2009

The Kitsch Benefit...

Will the French ever be as in love with Kitsch as the Yankees and the Brits? It's questionable. This week, the Les Gobelins Brocante (flea market) had more antique mirrors and matching regal candlesticks than you could shake a stick at – and although very français, the whole market lacked the Kitsch factor of London’s Portabello Road or Ladbroke Grove market. Nonetheless I poodled around to see if I could better understand the French flea market mentality...

My French friends insist that for flea markets (Brocantes) people empty their cupboards and take to the streets in a car boot sale fashion to flog their unwanted collections of silverwear or fur coats. There were some beautiful ornate and intricate finds to be found- the jewellery was granny chic adorable and the French mirriors really were quite impressive. It was all very typically French, so much so that it was almost kitsch – but to be kitsch you have to know it!

Thankfully my San Fransico make up friends at Benefit Cosmetics are doing business in Paris and introducing the concept of kitsch to Sephoras nationwide in France. Soon kitsch will catch on – as soon as les français embrace the concept – that NAFF is CHIC and OTT is never enough!
Benefit are one of my favourite, very American, very Darrhhhling brands and their latest face powder is just fabulous. ‘One Hot Minute’ is a rose gold finishing powder that you sweep over your finished face to give your make up an extra sexy sparkly shimmer that instantly gives you a superstar glow of gorgeousness.
For the party season I recommend moisturising your arms and décolletage with a light body milk like French eco beauty brand Nuxe’s Rêve Miel, waiting for it to dry somewhat, then take 60 seconds to brush Benefits One Hot Minute along your décolletage, lightly dusting along your arms and shoulders, for a sexy party shimmer that’s ready to dominate the dance floor.
It costs £23.50 so it’s a reasonably priced present to self and as it suits all skin shades its perfect for sprinkling on your friends at home during pre party drinks! J’aime beaucoup!

And if you are feeling really playfully kitsch then why not indulge in a small bottle of one of Benefits new Crescent Row fragrances- you can chose from 3 appealing scents Lee Lee, Sofia or Gina – each one is housed in their little box which opens up to reveal the bottle in situe in the maison de Lee Lee, Sofia or Gina. My Poodle favourite is Something about Sofia – for its mango and vanilla tones and oriental blossom but also for the cringeworthly kitsch poem its marketed with:

She lives in a dream
More dazzling than fiction
Imaginary but real
She defies all prediction
An incredible girl
She draws you right in
To where the everyday ends
And magic begins...

Now who wouldn’t want to smell like that!!
Merci Benefit – for helping make Paris a more kitschfabulous place to be beautiful in!

1 comment:

  1. I really like Benefit too- there is a boutique right by my house in Santa Monica that is adorable- very girly and very kitsch. I've wanted to try the One Hot Minute and think I might now!


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