London and grey have long been friends. As have London and rain. Whilst I was tapping away in the office, the clouds thundered, the rain poured and the cool grey lighting scheme that London favours over all sunshine, reigned the skies. I'd like to say it was all very Dickensian but in fact it was just a bit depressing. (I had to shut the windows and change my (skinny) frappucino to a cappucino). Luckily something pinged into my inbox from Paris that made me realise that grey doesn't have to mean all doom and gloom... grey is the new gay darling.
Just look at this gorgeous smokey smock dress that says 'between seasons' with style:
Designed by Parisian boutique Mardi Jeudi, this French brand has captured to a T the perfect effortless sexy chic of French women who don't try to look sexy, but who are actually jaw droppingly, heart racingly sexy in a I-can't-take-my-eyes-off-of-you of a way.
I think the word this Poodle is looking for is allure. Mardi Jeudi are definately taking some inspiration from our home grown Alexa Chung, with their toussle-haired models and thick woollen tights. She really should model for them - the craft of Paris's designers and the Chung celeb de Londres would be a match made in fashion heaven.
Mardi Jeudi use high quality materials, their knitwear range for Autumn/Winter 2010 uses a mix of angora, cashmere and mohair - and their commitment to relaxed shapes and thick tights really makes knitwear wearable and sexy - the elusive combination. And of course, their A/W colour pallette revamps grey into delicious oyster, matt silver, smoke and stone as well as blemishes of dark navy, dark tartan and camel browns.
At the moment you'll have to head to Paris to get hold of their collection - and if going to Paris fait expres pour faire du shopping isn't a good enough reason, then what is?
Luckily, Mardi Jeudi are coming to London for Spring Summer 2011, with another irresistable collection of silks and light jersey materials, in more Parisian understated styles - the Paris Poodle can't wait!